All course materials are available at Canvas, the JMU Learning Management System (LMS).
HM 211 Overview of Hospitality and Tourism Management
If you are taking this class is because you have just chosen the Hospitality Management as your major. Congratulations! Your career choice is probably one of the most important decisions that you will ever make. This introductory course will allow you to explore the various segments of this “mega industry” you will be able to work. This course was conceived to help you understand the various choices of careers and kinds of businesses within the hospitality industry. The course curriculum consists of several case studies and guest speakers with related learning materials and assignments. Click here to download the current HM211 syllabus.
HM 441 Hospitality Revenue Management
This course was piloted in 2016 to complement FIN 345 Finance for the Non-Financial Manager in the current HM program. It is a data-driven discipline course to effectively manage rates and capacity applied in many service industries, including hospitality. The focus of this course is to help students learn how to apply revenue management principles to maximize profitability in the lodging and food and beverage sectors.
Revenue management (RM) tactics and strategies will be broadened, developing the relationship between accurate forecasting and sound financial decision making. Students will be required to understand displacement analysis and apply tactics and strategies over an online AI simulation. In addition to the lecture and reading materials, this course will draw upon the experience of both students and the lecturer to provide practical exercises (e.g. RM in the context of a hotel or restaurant), models, concepts and review relevant literature. This will be achieved by engaging students in classroom, with exercises, running small group work case study based project with an online RM simulation. Click HERE to download the current HM441 syllabus.