Welcome Dr. Michael Broderick to SCOM

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Dr. Broderick holding a project his students made in SCOM 123

By Amberly Millis (’16)

Introducing Dr. Michael Broderick, one of the newest faculty members to join the School of Communications Studies. Broderick received a Bachelor of Specialized Studies in ethnobotanical ecology, which focuses on the interaction of humans in the biotic world (e.g. plants and people). Additionally, Broderick has a Master of Arts in an interdisciplinary program in anthropology and history, as well as a Ph. D in communication studies from Ohio University.

Broderick specializes in food, aesthetics and social change. For Broderick’s dissertation, he conducted an experimental ethnography of a small goat farm in rural southeastern Ohio. He examined the ways in which the food was utilized as an agent of social change and asked the following question: what are the ways in which food is used to create community and social change? He traced a phenomenological arc from consumption to the imagination, story and social change. Thus, Broderick states that his area of focus is on critical approaches to food, culture, aesthetics and non-traditional methods of research and reporting (e.g., creative writing, photography and poetry). Broderick is a proud member of the Virginia Sustainable Food Committee, which looks into ways to incorporate more local foods into the “4 VA” (James Madison University, University of Virginia Academy, Virginia Tech University and George Mason University) dining facilities.

Broderick will be teaching a food and communications course in the spring of 2017. Additionally, he would like to continue to teach courses that focus on critical approaches to food and consumption, as well as develop coursework in aesthetic communication and creative analytics/methodologies. When asked what he likes most about working at JMU, Broderick states, “What’s not to like? It is hands down the best place I’ve ever worked. I’m absolutely excited to come to work each day. My colleagues and the department as a whole are incredibly kind and supportive. The students here are excellent as well. No doubt.”

In Broderick’s free time, he likes to read, spend time with his family, take photos, go to concerts, watch movies and explore the outdoors! Broderick offers his students the following advice, “Live the dream. Take risks. Spend time figuring out what you love and what you’d like to spend your time thinking about; passion drives good research. Be selfish with your time, read good books, listen to good music, go out in nature, see some art, and spend time with thoughtful people. It’s all grist for the mill.”

Please give a warm welcome to Dr. Broderick!

Welcome Dr. Lars Kristiansen to SCOM

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By Amberly Millis (’16)

Introducing Dr. Lars Kristiansen, another one of the newest faculty members to join SCOM this year. Kristiansen received his undergraduate degree in public relations management from the BI Norwegian Business School, his masters from Illinois State University and worked on his Ph. D. at the University of Missouri. Afterwards he accepted a job position at Monmouth College in Monmouth, Illinois as not only an assistant professor, but the coordinator of the public relations department.

Kristiansen’s expertise is in image restoration and repair strategies. He is interested in the rhetorical aspects of how and what people/companies say manifests into messages and ultimately dictates what they are accused of. Kristiansen’s main interest is to analyze how such individuals and companies subsequently recover or rebuild a tarnished image in terms of ethical or unethical image repair strategies. Kristiansen has invested research on rhetorical and social protests, politics and hate speech. In 2010 Kristiansen published the book, “In Screaming for Change: Articulating a Unifying Philosophy of Punk Rock,” which advances an understanding of punk rock by going beyond description of punk as a musical, political, social and cultural genre of communication. He is currently working on several projects involving craft beer vs. macro beer campaigns (i.e. Budweiser), as well as how image repair plays a part in the political careers of George Bush and Donald Trump. Kristiansen has been at JMU since last August and states that he is very happy with his move to the Shenandoah Valley.

“Working at JMU is not just a job to me, but so much more. I love how strong the sense of community here is,” said Kristiansen, “Everyone is always friendly, willing to help and are so close knit. I love the culture, faculty members and being able to work one-on-one with students. It all starts with the manifestation of simply holding doors open for one another.” Kristiansen believes that JMU is the best of both worlds in terms of being a large, yet small school that is committed to liberal arts learning.  Kristiansen is teaching a variety of public relations focused courses at JMU, including SCOM 260, 261, 362 and 460.

“While at JMU, I am going to strive to continue to grow the public relations program alongside my colleagues and make sure to train students for the 21st century in terms of what they need to be able to do in their select careers,” added Kristiansen. Kristiansen challenges all of his students to use language for strategic purposes in terms of analyzing the world around them. He encourages them to read, watch and attempt to understand everything by breaking down the critical problems that surround them in terms of language.

When not teaching, Kristiansen enjoys spending his free time hiking in the valley, reading and playing music. Currently, he is trying to put together a faculty band!

Please give a warm welcome to Dr. Kristiansen!

Welcome Professor Annelise Ewing to SCOM

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By Catherine Montgomery (’18)

SCOM has recently welcomed six new faculty members into the school. One of these professors is Ms. Annelise Ewing. Prior to coming to JMU, Ewing attended Creighton University in Omaha, Nebraska for her undergraduate degree. Following that, she received her Master’s degree from Illinois State University in Normal, Illinois, where she taught as well. Ewing has been quick to make Harrisonburg her home and JMU her second family.

So what brought Ewing to James Madison University? Well, she was fresh out of Illinois State University having received her masters and she was looking for a program. She then came across JMU and found it quite appealing. Ewing came to visit and fell in love with the department, as well as the gorgeous town. Ewing happily accepted a position once it was offered. Since being at JMU, she has mostly taught the course SCOM 123, while dabbling in interpersonal communication courses as well.

However, Ewing has not just been teaching though. She has also been quick to get involved in the JMU community. One way she’s gotten involved is by working with the university‘s speech team by doing voluntary coaching. This past spring break, she also went on an Alternative Break to Lakeland Florida through JMU as the faculty member. On the Alternative Break she worked with a team of students on the East Coast Migrant Head Start Program for one week.

Moving to a new place can be tough, but it can also be exciting. When asked what was her favorite part about JMU, Ewing stated, “I’ve loved the sense of community that is here in both the department, university and Harrisonburg in general.” This may be something we hear a lot and perhaps don’t understand after being at JMU for so long but she went on to say, “It’s different than anywhere I’ve ever been, and generally very nice.” She takes note of how people make a point to always say “thank you” and “please, as well as open doors for others.

While here, Ewing has become a popular teacher among students, which we may be able to partly attribute to her teaching rule of thumb, “Always make it apply back to what you’re going to use in your life beyond the JMU bubble.” In addition, she maintains an open door policy saying, “My door is always open if people want to come visit, tell me about new places to go in Harrisonburg.” So stop by Roop Hall and show Ewing the JMU hospitality we’re known for and have a chat.

Please give a warm welcome to Professor Annelise Ewing!