Building History: JMU’s First Bateman Teams

By Hope Gallagher (’17)

When JMU students go head-to-head in a national competition, two things happen: great work and great experience.

Before the judges even look at the entries, this makes the prestigious Bateman Case Study Competition a win-win for the JMU Chapter of Public Relations Student Society of America (PRSSA) members.

The Bateman competition is an annual, nationwide campaign that began in 2011. They ask teams of four or five students to create full public relations campaigns through research, strategy development, implementation, and evaluation.

And for the first time in program history, SCOM students are competing. Because one team would be too predictable, two teams from PRSSA are entered in the 2016-2017 competition.

The top three teams receive monetary prizes, and get to pitch their idea in-person to the judges.

The winner’s campaign becomes the inspiration for a real-life campaign by Bateman competition. It’s an incredible opportunity, and not one to be taken lightly.

The competition begins today.  Read more Building History: JMU’s First Bateman Teams

For the Students

Gretchen Hansen is one of the Program Support Technicians for The School of Communication Studies. She grew up and went to school in Luray, VA (home of the Luray Caverns), and still currently resides there.  She began working at SCOM in February 2003, and just had her 10 year anniversary.  It was a great opportunity to sit down with her and ask her for some tips and advice for our SCOM students. To contact Ms. Hansen, please email hansenga@jmu.edu or call (540) 568-6775.
 
 Deadlines
  • Graduation Application– Due to your adviser October 15th.  Make an appointment with your adviser in advance to go over the application.
  • Apply for SCOM – November 15thApplications are submitted through email scom@jmu.edu  
SCOM Minor
  • Submit application before registering for SCOM 240 & 241 in the Spring.
  • When you find out your Spring 2014 registration appointment time, email that information to scom@jmu.edu, along with your section choices.
  • There are six sections each available for the intro classes, 240 and 241.  You must choose the same section number for both.  (EX: 240.0001 & 241.0001)
Graduating Senior Majors
  • Register for SCOM 394 now if you are graduating in December, if you are unable to register, contact the SCOM office at (540) 568-6228, or stop in.
  • Go to Ashby Lab toward the end of the semester and take the assessment tests, but avoid exam week.

 

 

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