How do you teach students to use critical thinking to solve real world problems?

By Matthew Boling (’18)

Dr. Michael Broderick, an assistant professor in JMU’s School of Communication Studies, uses monstrous, magical puppets to teach his students how to develop out-of-the box techniques to address complex social issues and challenges. Students create puppets to address such diverse topics as the similarities between art and science or the predator and prey in society.

But, as in real life, there are no directions or boundaries for this assignment. Broderick’s students are on their own from the moment they are divided into work groups until their final presentations at the end of the semester.

Before then, students spend weeks brainstorming how to articulate and give social issues understandable shape and form.

Puppet with JMU JAC Cards, tuition checks, textbooks and supplies, room and board, and meal plans.

For example, one group brought the predator student debt to life. To express themselves as prey to student debt, students covered the puppets with JMU JAC Cards, tuition checks, textbooks and supplies, room and board, and meal plans.

This innovative approach to teaching SCOM 123, group presentations, is as effective as it is ingenious. But it’s not original with Broderick.

He first got the idea from an event in Athens, Ohio where artists are invited from across the country to construct similar puppets for a four-day parade leading into Halloween.

At first glance, the puppets may seem meaningless, but they prompt both critical and divergent thinking, helping students prepare for the real world.

Critical thinking is essential to successfully solve today’s workplace dilemmas. Divergent thinking is the creative aspect of this combination.

Made famous by Albert Einstein, divergent thinking involves taking a simple concept or object and using imagination to identify new and potential uses.

In Broderick’s class, much like the workplace, his students are given a project with no direction and must come up with a solution, as well as the rationale for their creation and its style, and meaning.

Student grades are based on a portfolio created throughout the entire semester.

Dr. Brodrick with puppets that his students made.

The portfolio contains visual artifacts of everything during the semester: receipts from purchases, pictures taken during the process, sketches of the puppet, text messages within the group, emails, and anything else that was used during the creation of the project.

Broderick then he assesses the quality of the puppet, the inspiration and rationale for the group’s creation, and how well the team can justify their choices and meaning behind the puppet.

Since he does not teach an art class, the craftsmanship of the puppet is not important to Broderick. However, he can tell when a group fails to invest themselves in designing and creating the puppets—and grades accordingly.

Yes, Broderick’s method is abstract, ingenious, and enhances students’ critical thinking skills as they prepare for life after college.

And it starts with puppets.

Do you want to know more about Dr. Broderick’s class and puppet project? Please contact him at broderml@jmu.edu.

Building History: JMU’s First Bateman Teams

By Hope Gallagher (’17)

When JMU students go head-to-head in a national competition, two things happen: great work and great experience.

Before the judges even look at the entries, this makes the prestigious Bateman Case Study Competition a win-win for the JMU Chapter of Public Relations Student Society of America (PRSSA) members.

The Bateman competition is an annual, nationwide campaign that began in 2011. They ask teams of four or five students to create full public relations campaigns through research, strategy development, implementation, and evaluation.

And for the first time in program history, SCOM students are competing. Because one team would be too predictable, two teams from PRSSA are entered in the 2016-2017 competition.

The top three teams receive monetary prizes, and get to pitch their idea in-person to the judges.

The winner’s campaign becomes the inspiration for a real-life campaign by Bateman competition. It’s an incredible opportunity, and not one to be taken lightly.

The competition begins today.  Read more Building History: JMU’s First Bateman Teams

SCOM’s newest study abroad program: Public Relations in Korea

By Sara Hardiman (Class of 2017)

JMU classes, particularly communication classes, are great.

But even the best of classes have their limitations.

That’s why a dozen Public Relations students in JMU’s School of Communication Studies packed their bags and went to South Korea last summer.

Sports and International public relations in Korea is one of the newest study abroad programs the School of Communication Studies offers. Read more SCOM’s newest study abroad program: Public Relations in Korea

Communicating for the Future

By Anthony Barletta (’17)

There is no lack of controversial issues within the City of Harrisonburg and Rockingham County, and even on our campus. But there is a place to discuss them. In 2011, JMU faculty and students in the School of Communication Studies (SCOM) program, created an outlet to create spaces where these issues could be discussed productively.

For the last five years, SCOM’s Institute for Constructive Advocacy and Dialogue (ICAD) has collaborated with both the campus and the community to ease different groups of people into complex discussions.

Dr. Britt is facilitating a discussion at the ICAD's Recidivism Summit.
Dr. Britt is facilitating a discussion at the ICAD’s Recidivism Summit.

Unraveling and understanding these public issues is no easy task. Issues that challenge these communities range from mental health disabilities to sexual assault to the recidivism rate. Hitting close to home, community members have difficulty discussing these complex issues.

Engaging diverse groups in productive talk is a collaborative effort headed by ICAD’s director, Dr. Lori Britt and associate director, Dr. Rob Alexander.

ICAD brings community members, JMU faculty, and JMU students together in these discussions. According to Dr. Lori Britt, the talk “is not always about finding solutions but is sometimes focused on creating spaces where people can gain others’ perspectives.” As Dr. Britt explains, encompassing different perspectives helps strengthen community relations on campus, in the community and between the two. Read more Communicating for the Future

No More GCOM?! The “G” Indicators will be removed from Gen Ed Courses by Fall 2015.

“Gen Ed’s are supposed to be easy.”  Says who?  JMU students immediately associate ‘general’ with ‘easy’.  This commonly held mindset is actually a big misconception. Many of these courses are actually very challenging.  So why does the dreaded “G” in front of all of these courses change the way students view the difficulty of a course?

This is one of the negative connotations the G has acquired over the years that has come to many faculty’s attention.  The G was originally intended to be a positive symbol and make JMU’s General Education program distinctive, when it was created in the late 1990s.  Although the General Education program continues to do this, it has acquired negative connotations that have led to major reconsiderations.  During JMU’s 2011-2012 program review, faculty proposed the idea of removing the G from the course prefix in General Education classes, according to the General Education page on the JMU website. Last year it was confirmed by various members of the JMU community that this was a good idea.

Last year, the JMU General Education program made a concerted effort to reach as many people as possible including instructors who teach General Education courses to listen their opinion about this issue.

“They tried hard to explain why the program was contemplating the removal of the G,” said Dr. Tim Ball, assistant professor and SCOM basic course director, “They wanted to make sure we thought it was a change that needed to happen.” Read more No More GCOM?! The “G” Indicators will be removed from Gen Ed Courses by Fall 2015.

An Alumnus Who Gives Back in a Unique Way

Homecoming at JMU brings back alumni who are excited to see what has changed at the university since they graduated. For the past three years, alumnus Ron Burke (’85), Comcast Sports Net Philadelphia sports broadcaster, does just that. Last Friday, Burke didn’t only visit JMU for homecoming, but he also spoke to SCOM and sport communication minor students. I had the chance to meet him with 12 other students.

Read more An Alumnus Who Gives Back in a Unique Way

The Communication Center brings more success in the Student Success Center

Cat got your tongue? Come to the Communication Center get help for all of your communication needs. A new school year means lots of changes on the JMU campus. One of the biggest changes is the new Communication Center. Previously located in Wilson hall, the Communication Center has been moved to the brand new Student Success Center. It is located on the first floor in the learning centers department. I had chance to meet people at the Communication Center that were able to inform me on what the Communication Center offers. This is what I learned:

“The Communication Center offers a wide range of services and opportunities to students and faculty,” said Paul Mabrey, Communication Center coordinator and lecturer at SCOM. In the past the center has offered students opportunities to practice giving their speeches, work on speech outlines and brainstorm with tutors. Due to the fact that they have a new location, the Communication Center was able to take on more staff and expand its office. By doing this they are able to offer more opportunities than in the past.

Read more The Communication Center brings more success in the Student Success Center

The Changing of the Guard: Part II

 

By: Karen Kim

As Dr. Mazzarella finishes her term as director of the SCOM, Dr. Eric Fife will begin his term as director on July 1. Dr. Fife has been a professor in the SCOM since Fall 2001. He is a JMU alumnus (’90) with a bachelor’s degree in Journalism and English. I had a chance to meet him and ask a few questions before the Spring 2014 semester was over.

Read more The Changing of the Guard: Part II

Debate Team’s Successful Year Summary

The JMU Debate Team recently completed another successful year. The team finished the year ranked 9th in both the National Debate Tournament’s and the Cross Examination Debate Association’s National rankings. This is the 5th consecutive year that the team has finished in the top ten.
Debate1
(Debate Team)