Seniors in SCOM 450: Advanced Studies in Organizational Communication had nothing but positive feedback about their concentration and the professors within it. After understanding the theories and concepts related to Organizational Communication, students work in teams to apply them during their capstone class. Seniors explain that the concentration has taught them to work in teams, work toward an overarching mission, and understand different settings and clients while applying class concepts.
Throughout the semester, seniors have been working in teams to implement campaigns for organizations in the Harrisonburg community. Within each team are dyads and triads who work on social media, marketing, and event planning on behalf of their class client. Listed below are more details about each project which we encourage all SCOM students and faculty to continue supporting!
Team Name: UWRECK Consulting
Class Client: UREC
Project Description: URECK Consulting is working to recreate a mission statement while also creating promotional items. After conducting a survey, UWRECK Consulting created a “Gym-Technology Wish List.” Using this information, UWRECK Consulting hopes to develop an app to benefit both UREC and the JMU Community. Along with the creation of their app, UWRECK Consulting will create a handbook for UREC employees to improve their social media and their relationship with students.
Provided by: Belinda Miskell, Kyle Longacre, Caroline Carr, Christine Greve, Haylee Walker, Jake Fagenson
Team Name: Verde Consulting
Class Client: Second Home
Project Description: Verde Consulting is planning a Super Hero 5K to benefit Second Home. Their goal is to raise $1,500 in sponsorships prior to the race!
Provided by: Kerry McLendon and Alexa Hallen
Team Name: Hummingbird Consulting Team
Class Client: Green Hummingbird Fair Trade Clothing Store
Project Description: Hummingbird Consulting Team is planning a Fashion Show to promote Fair Trade on campus. They hope these efforts will create a foundation for a relationship between the JMU Community and the client. Hummingbird Consulting Team will be releasing newsletters and brochures while updating their website to communicate with the community.
Provided by: Alyssa Herington, Gloria Pak, Rachel Cousins, Stephanie Lummis
Team Name: We are PR
Class Client: Harrisonburg Parks and Recreation
Project Description: We are PR is planning “Touch-A-Truck,” a community event on April 19th from 2-5pm at Purcell Park. This will be a free event for the children in the community to learn about different trucks used within our community such as fire trucks, Humvees, tractors, etc. The event will also include a moonbounce and representatives from local radio stations.
We are PR is also working on promoting Harrisonburg Parks and Recreation community events such as the First Annual Open House, the Shamrock 5K, the Easter Egg Hunt, and the Dog Park Opening. While promoting these events, We are PR will be working on the registration program, social media campaigns and business proposals for the overall improvement of the organization.
Provided by: Kelly Johnson, Brady Woolwine, Maxine Johnson, Boyd Reid, Kiva Hack
Team Name: Blueridge Marketing
Class Client: First Gate Hallal Grocery Store
Project Description: Blueridge Marketing is focusing on outreach for First Gate Hallal Grocery Store. They are creating flyers, business cards, and a web presence. They are doing so to promote their online presence as well as a presence in the JMU community. Toward the end of the semester they will provide a “Tips” booklet for First Gate to continue with their efforts.
Provided by: Chelsea Salko, Kelsey Moore, Erin O’Neil, Megan Harvey, Lauren Holder
Team Name: Yo Pro Inc., Consulting
Class Client: RHSPCA
Project Description: Yo Pro Inc. will be improving volunteer education and promoting the organization overall. The team will be rewriting the volunteer handbook and trifold. They will also create a supplemental video to promote the activities volunteers should engage in.
Yo Pro Inc. will also work to plan and promote events such as the Garden Adoption Show on April 11th and 12th, the “Ball in the Park” event in May, the “Kitten Shower” event, and a proceeds night.
Provided by: Ellen Brennan, Matt Herb, Patricia Barry, Katie Smith, Ashley Cheatham, Amanda Williamson
Team Name: TwoFourFive Consulting, Co.
Class Client: Harrisonburg Farmers Market
Project Description: TwoFourFive Consulting will be working with Harrisonburg Farmers Market to increase awareness of the organization. They will aid in the organization’s online presence by updating their information and social media accounts. TwoFourFive Consulting will also organize upcoming events such as “Taste of Downtown” and the opening of the Spring Market which will provide education about local businesses and locally grown products. TwoFourFive Consulting will also provide the organization with tools to maintain these changes through monthly newsletters.
Provided by: Brooke Lillard, Sarah Jones, Caroline Ashby, Jenny Fuller, and Roshna Rasul
We are excited to see all of their hard work play out by the end of the semester. Great job SCOM 450!
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