Our class field trip to the home of the Washington D.C. Capitals national hockey team was one to remember. This was my first experience with the privilege to go behind the scenes and walk in the footsteps of a public relations specialist. Not knowing what to expect made the experience thrilling and exceeded anything I could have predicted.
The itinerary was set and the on day of September 27, 2013 we met at the media entrance of the Verizon Center. We eagerly walked in and were immediately greeted with official media credentials. Then, we were escorted upstairs to the area of the arena that was strictly for media personnel and public relations specialists. The view was perfect because we were able to take in the entire view of the Verizon center including the fans, the entire rink, and each of the team’s benches. The public relations specialists gave each of us a media guide; a daily clips packet, game notes, roster, and notes for each intermission. After that, we had a few minutes to ask specific questions about the role the PR specialist partakes in with the team and what is the most rewarding part of the job. The hardest part of the whole experience was staying neutral and refraining from cheering for the Capitals or the Flyers. The game was exciting with all the additional lights, music, and sirens to get the fans exuberated and out of their seats. Immediately, after the game ended, we talked with a PR intern who went over his roles working and gaining experience as he studies for his graduate degree. Participating and interacting so closely with these professionals made me develop a better understanding for what they do during the sporting event. Next, was probably the most exciting part of the night, witnessing a live news conference with head coach of the Capitals, Adam Oates. We were explained not to say a word and to stay against the back wall. Journalists and pubic relations specialists from all over filed in and took their seats. The second that Coach Oates took his place, front and center, swiftly reporters asked their questions one by one. The coach was serious and answered each of the questions with ease, optimism, and with his team and players best interest at hand. The cameras were rolling but before we knew it the conference was over and our field trip had ended.
This being my first experience in the shoes of a public relations specialist, the lessons I learned were endless. The one that stands out the most is probably how efficient you must be while watching the game. The specialist is in charge of writing the game notes and providing it to the right people. No longer is game about entertainment but more about analyzing and constantly noting specific details. Another key lesson from the night of the Capitals versus Flyers game would be that during a news conference the coach and staff members are very strict and precise. Obviously, for good measures, in case media tries to twist their words. However, for those who are trying to write a positive piece, I would imagine the task would be difficult because the coach seemed to be on the defense. The tone that the coach was speaking in was not something I had prepared, previously.
Our class was privileged to partake in experiencing a Capital’s game through the shoes of a public relations specialist. Though, we did not prepare for chilly temperatures in the arena, it was well worth it. This experience will be a memory I hold forever.